MATCHES

Creative Design Treatments

For seasonal campaigns at MATCHES, I was responsible for the design creative treatments. Deliverables included background design for the fashion photo shoot, assets animation and social assets.

Festive campaign - 2022

Gifting campaign - 2023

Ramadan campaign - 2024 

New season campaign - 2022

MATCHES

Social Templates Creation

Graphic Design
Motion Design
Templates Design
Workflow Design

I redesigned the entirety of the MATCHES social stories ecosystem. The challenge was to create compelling product-centred social narratives while leaving enough room for the product’s identity to shine.
I then created a comprehensive series of templates to be used by our team of designers on a day to day basis.

New Designers -2024

This or That - 2024

The Update - 2024

The Gift Edit - 2024

Figma Template

MATCHES

Promotional campaigns

Graphic Design
Templates Design
File management
Workflow Design

I took care of all MATCHES promotional and sale campaigns. This type of projects included lots of versions of the same creative accross different languages. The channels covered were paid social, emails, affiliates advertising and placements on the MATCHES website itself.
My tasks included designing the creative, making dynamic templates, review assets creation and building a comprehensive folder system plus file naming conventions to be used accross the business by several different stakeholders.

Various promotional assets

Variants of the same sale creative